Cookie Consent Optimization
This is a guide that will help you understand and optimize your cookie consent workflow to maximize conversion tracking.
Cookies are an essential part of conversion tracking.
It's important to make sure you're getting consent to load cookies for users that live in countries where cookie consent is required, such as Europe (due to the GDPR). But applying GDPR-level consent requirements everywhere might hurt your site's user experience and functionality. In places where such strict rules aren't needed—like most of the rest of the world—requiring user consent before loading cookies will make conversion tracking harder and you'll lose a lot of attribution.
It's important to adjust your consent mechanisms based on where your users are, to comply with the law without making things harder than they need to be.
In short, if you want to track conversions effectively, you should be loading cookies by default unless the user's region (like the EU) explicitly requires consent.